Retail
Reliance Brands opens first Fabletics store in Delhi
Exclusive tie-up brings RFID fitting rooms and membership model to Indian activewear shoppers.
Meera Iyer · 6 Oct · 4 min read
Search the desk
9 stories for “oms”
Retail
Reliance Brands opens Fabletics store in Delhi
US activewear label debuts at DLF Promenade with RFID fitting rooms; Mumbai outlet planned next under exclusive pact.
Meera Iyer · 5 Oct · 4 min read
Retail
Fabletics opens first India store with Reliance Brands in Delhi
Tech-led activewear door at DLF Promenade puts Reliance deeper into athleisure just as festive gym traffic rises.
Meera Iyer · 1 Oct · 4 min read
Ecommerce
Flipkart 2GUD launches Local format with Bengaluru mall
Value platform opens hybrid channel for traditional stores via influencer video and fulfilment, giving single-brand outlets pan-India reach without full D2C build.
Ananya Rao · 10 Sep · 4 min read
Retail
Azorte opens 14,881 sq ft neo-store in Mumbai reaches 40 outlets
Reliance Retail’s premium fashion format adds tech-heavy flagship at Phoenix MarketCity and signals faster urban expansion.
Meera Iyer · 2 Sep · 4 min read
SaaS
The unsexy stack is the one that actually ships Indian commerce.
OMS, WMS, GST invoices, and a Shopify theme: the mid-market D2C company is a software company whether it likes it or not.
Rhea Kapoor · 18 Aug · 6 min read
Supply Chain
Delhivery does not want your dark store. That is the story.
Sahil Barua told the Street what 3PLs have been whispering: point-to-point q-commerce last mile has no network effect worth owning. The money is still in the long haul.
Farhan Qureshi · 18 Aug · 7 min read
Platforms
WhatsApp is still India's real storefront. The catalogs just got less shy.
40% year-on-year growth in WhatsApp-led commerce is not a Meta slide. It is how a brand sells when the customer will not download a fourth shopping app.
Rhea Kapoor · 16 Aug · 5 min read
Opinion · SaaS
Zoho keeps winning the Indian mid-market by refusing to look like SaaS.
While coastal startups sold seats in dollars, a quietly bundled OS ate GST, inventory, and the inbox of the company that actually ships.
Rhea Kapoor · 11 Aug · 6 min read