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11 stories for “marketplaces”

Apparel racks and hanging garments in a brightly lit warehouse corner

Ecommerce

Nykaa Fashion offers six-month zero commission

Hidden Gems accelerator gives homegrown apparel brands free platform access plus marketing support ahead of festive listings.

Ananya Rao · 5 Oct · 4 min read

Stacked snack cartons on a small wholesale counter with weighing scale

Supply Chain

D2C food brands widen offline trade as quick-commerce shelves fill

Dark-store space crunch before festive forces snacks and sweets makers onto B2B marketplaces and kirana-modern trade routes.

Farhan Qureshi · 3 Oct · 4 min read

Laptop screen showing fashion product grid on a wooden desk with fabric swatches

Ecommerce

Nykaa Fashion offers six-month zero commission to apparel brands

Hidden Gems accelerator waives fees for homegrown labels so they can fund inventory and ads instead of platform take-rates before festive rush.

Ananya Rao · 3 Oct · 4 min read

Quiet small-town Indian market street at early morning with closed shutters and stacked delivery crates

Opinion · Platforms

Why Tier-2 festive growth now decides marketplace winners

Homegrown labels already clock 60 per cent jumps in smaller towns; the next two weeks will separate platforms that can fulfil from those that only promise.

The Desk · 2 Oct · 4 min read

Empty warehouse aisle with stacked cartons under fluorescent light

Ecommerce

Meesho draws Nomura Reduce tag as valuation premium bites

Stock slips 5% after the broker flags premium to peers despite lower NMV growth, squeezing merchant acquisition budgets.

Ananya Rao · 27 Sep · 4 min read

Handcrafted baskets and packaged foods arranged on a simple wooden table

Ecommerce

UP SHG products list on Amazon Flipkart Meesho

More than 3,000 village-made goods go live on major marketplaces, giving rural producers direct festive shelf space.

Ananya Rao · 17 Sep · 4 min read

Neatly arranged folded garments and hanging apparel samples on plain tables in a bright studio room

Platforms

Flipkart launches Fashion Spotlight for 500 D2C brands

Marketplace programme targets tier-2 fashion labels with video and live tools ahead of festive conversions.

Rhea Kapoor · 13 Sep · 4 min read

Ecommerce

Flipkart 2GUD launches Local format with Bengaluru mall

Value platform opens hybrid channel for traditional stores via influencer video and fulfilment, giving single-brand outlets pan-India reach without full D2C build.

Ananya Rao · 10 Sep · 4 min read

Merchant phone stall with a POS device and QR

Platforms

WhatsApp is still India's real storefront. The catalogs just got less shy.

40% year-on-year growth in WhatsApp-led commerce is not a Meta slide. It is how a brand sells when the customer will not download a fourth shopping app.

Rhea Kapoor · 16 Aug · 5 min read

Platforms

ONDC had a quiet year. That might be the good news.

The protocol did not kill Amazon. It also did not die. India's public digital commerce layer is settling into the unglamorous job: being a pipe some apps use.

Rhea Kapoor · 11 Aug · 6 min read

SaaS

GST is still the real SaaS monopoly in Indian commerce.

Every store, warehouse, and marketplace payout eventually becomes an invoice. The companies that own that moment own a tax on the economy.

Rhea Kapoor · 7 Aug · 5 min read