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9 stories for “eternal”

Sealed smartphone boxes stacked on metal shelves inside a brightly lit dark store

Ecommerce

Blinkit lists iPhone 18 Pro day-one in 10 cities

Eternal’s quick-commerce arm partners Apple for launch-day high-ticket electronics, lifting shares 1.5% and raising the stakes for every dark-store P&L.

Ananya Rao · 19 Sep · 4 min read

Parked delivery scooters outside a small urban warehouse at early morning

Ecommerce

Blinkit leads top-10 cities with 969 dark stores

Eternal unit accounts for 27 per cent of mapped outlets and over 34 per cent nationally, giving it the density edge that keeps riders busy and AOV rising.

Ananya Rao · 31 Aug · 4 min read

Rows of labelled plastic bins on roller racks inside a narrow fulfilment room

Opinion · Ecommerce

Why dark-store density now decides the q-comm P&L

Minutes overtaking Instamart on nodes is not vanity; it is the only lever left once discounting fatigue sets in.

The Desk · 29 Aug · 4 min read

Empty dark store shelves with delivery crates and scooter helmets

Opinion · Ecommerce

Why Blinkit’s fresh ₹450 crore war chest changes the dark-store math

Eternal’s rights issue keeps the 10-minute leader funded while rivals watch unit economics.

The Desk · 27 Aug · 4 min read

Rows of shelving inside a compact urban dark store under bright lights

Ecommerce

Blinkit Instamart Zepto dark stores hit 5,026

Combined network jumps nearly 48 percent as qcom market grows 40 percent year-on-year.

Ananya Rao · 25 Aug · 4 min read

Dark store shelves stocked with packaged groceries and essentials under bright warehouse lights

Ecommerce

Swiggy clears path for Instamart inventory model

Shareholders approve India-owned structure so the quick-commerce arm can stock goods like Blinkit and chase better margins.

Ananya Rao · 22 Aug · 4 min read

Dark store aisle stocked with grocery and general merchandise crates ready for picking

Ecommerce

Swiggy wins shareholder nod for IOCC status, clears path for Instamart inventory model

Foreign ownership capped at 49.5 percent so the quick-commerce arm can hold stock like Blinkit and chase better contribution margins.

Ananya Rao · 21 Aug · 4 min read

Worker picking groceries in a night-time dark store

Ecommerce

Blinkit is no longer a side quest. It is Eternal's company.

Zomato's parent is discovering what every marketplace learns too late: the 10-minute grocery habit pays the bills the 30-minute meal no longer does.

Ananya Rao · 17 Aug · 7 min read

Dark store picking cart in a narrow grocery aisle

Ecommerce

Zepto's IPO clock is a product review in disguise.

The 2026 new-age pipeline has a grocery app in it because public markets now understand 10-minute demand. They still have to price 10-minute costs.

Ananya Rao · 14 Aug · 6 min read